Simply put:  “The more educated a mother, the less likely her child is to die. … Behind every preventable child death is a disempowered mother” says Leith Greenslade, Co-Chair of Child Health, MDG Health Alliance.

The high returns on investing in education are indisputable. In particular, education can inform women’s understanding of disease causation and thus influence their decision-making regarding appropriate healthcare practices and services.

"Behind every preventable child death, is a disempowered mother.”

This is crucial because growing populations and shrinking government budgets are leaving families in many countries ill-informed and without adequate access to health workers. Thus, maternal and child mortality and malnutrition remain stubbornly prevalent and a lack of basic healthcare knowledge prevents women from recognising and tackling problems in time, as well as devastating families and diminishing economies.


A little goes a long way



"40% of child deaths could be prevented."

However, simple education of often illiterate and un-schooled mothers, especially in rural communities, could make an enormous and cost-effective difference and UNICEF points out that: “As many as 40 per cent of child deaths could be prevented with improved family and community care – not high-tech health equipment, but access to solid knowledge, support and basic supplies”.


A surprising solution


The solution is increasingly affordable and effective – and already in the hands of most of us: mobile phones. Mobile phones provide a discreet and easy way of sharing and facilitate the repeated viewing of information.

"A discreet and easy way of repeatedly sharing information."

When that information is educational health and nutrition material, a door is opened for the transfer of life-changing, and life-saving, knowledge directly to and amongst women, families and communities.


A future of wellbeing and dignity


Even one death is one too many and the provision of this basic education, especially regarding pregnancy and childbirth, has begun a shift towards ensuring a future for mothers and children that upholds their right – and that of all of us – to health, wellbeing and dignity.


The Mother and Child Health and Education Trust's HealthPhone initiative

A prime example of how effective this approach can be is HealthPhone, an initiative of The Mother and Child Health and Education Trust, founded on the principle that healthcare knowledge is a right and that disease and malnutrition can effectively be combated by bridging the knowledge gap that disenfranchises women.

HealthPhone brings short videos to women’s mobile phones to educate them on better health and nutrition practices. It focuses on adolescent girls and women up to 35 years of age, and their family members, and provides knowledge about the care of pregnant women and children under two, breastfeeding, the importance of balanced diet, simple ways to enhance nutrition levels and a spectrum of relevant health topics.

These educational videos are distributed free of charge via mobile phones, on microSD memory cards, through mobile network operators, mobile apps, social networks and the Internet, in collaboration with multiple relevant stakeholders including governments, non-governmental organisations and frontline health workers and nurses.